STRICTLY: The Brand
What is STRICTLY?
STRICTLY exists to honour Japanese tattoo culture through modern streetwear. Every collection begins with a story. We collaborate with tattoo artists from around the world to transform original artwork into meaningful garments, ensuring the culture,
What does STRICTLY stand for?
STRICTLY represents a commitment to doing things with purpose. It stands for discipline over shortcuts, meaning over trends, and quality over compromise. Every collection, collaboration, and decision is held to the same standard because we believe wh
Where is STRICTLY based?
STRICTLY is based in Sydney, Australia. Sydney is where the brand was founded and continues to be led from today. Every collection, campaign, and creative decision is guided by the same vision: honouring Japanese tattoo culture through modern streetw
Who designs the artworks for STRICTLY?
Every STRICTLY collection is built around original artwork created in collaboration with tattoo artists from around the world. Our role is to preserve the integrity of their work while translating it into garments that honour the artist, the story, a
What makes STRICTLY products different?
STRICTLY was built on the belief that clothing should carry the same meaning as the tattoos that inspire it. Every collection is designed from the ground up using custom artwork, premium materials, considered construction, and limited production runs